I remember those slow, golden afternoons vividly watching her move gently through the house...
FOUNDER'S NOTE
Torani, to me, is a potpourri of nostalgic memories, fragments of fables my grandmother whispered to me as a child...
SUSTAINABLE PHILOSOPHY
Decades of poorly implemented protection policies and the growth of power loom imitations has led to the slow downfall of the handloom sector. Even the current interest in handlooms by both the government and the fashion industry, it has not been enough to provide these skilled craftsmen a life their forefathers once enjoyed. At Torani, its our humble effort to make ties with these craftsmen, tell their stories and back a larger interest towards these crafts.
OUR VISION
Through the relentless march of mechanization and the shadows cast by ill-conceived protective measures, the luminous art of handloom weaving has dimmed... At Torani, we endeavor to reach our collective consciousness...
CAMPAIGN OVER THE YEARS
AIRAVATA
2018
GULABI MELA
2019
SHUDDHI
2020
JHOOLEY
2021
CHAAP TILAK
2022
MITHYAA
2023
LEELA
2024
JULOOS
2025