FOUNDER'S NOTE

FOUNDER'S NOTE

Torani, to me, is a potpourri of nostalgic memories, fragments of fables my grandmother whispered to me as a child...

I remember those slow, golden afternoons vividly watching her move gently through the house...

~ Karan Torani

SUSTAINABLE PHILOSOPHY

Decades of poorly implemented protection policies and the growth of power loom imitations has led to the slow downfall of the handloom sector. Even the current interest in handlooms by both the government and the fashion industry, it has not been enough to provide these skilled craftsmen a life their forefathers once enjoyed. At Torani, its our humble effort to make ties with these craftsmen, tell their stories and back a larger interest towards these crafts.

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OUR VISION

Through the relentless march of mechanization and the shadows cast by ill-conceived protective measures, the luminous art of handloom weaving has dimmed... At Torani, we endeavor to reach our collective consciousness...

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OUR VISION

CAMPAIGN OVER THE YEARS

AIRAVATA

2018

GULABI MELA

2019

SHUDDHI

2020

JHOOLEY

2021

CHAAP TILAK

2022

MITHYAA

2023

LEELA

2024

JULOOS

2025